HISTORY: THIS IS HOW SENDRA BEGAN
In 2007, after 18 years with the brand, Javier Biosca decided to opt for the digital communication and sales channel to provide an optimal environment for the sale of SENDRA BOOTS, complementary to its physical stores.
At the end of 2010, the good results achieved in the interaction with other lovers of the brand at a global level, prompted Javier Biosca to create the first online store dedicated exclusively to SENDRA BOOTS lovers.
100 years of history have marked the path to Sendra's success. 100 years of effort and hard work of 4 generations, from the founder of the brand, Andrés Sendra, to his great-grandson Francisco Javier Sendra, current director of the firm and leader of the entire team of professionals specializing in fashion, design and manufacturing of boots .
The dream of a small family business has become one of the most important boot brands in the world with its own hallmark, experience and innovation to create boots adapted to any environment.
Andrés Sendra, son of leather tanners, returns from the United States with a passion for cowboy culture and founds Sendra Boots in Almansa (Albacete). The company is dedicated to the manufacture of cowboy boots and riding boots.
Beginning and development of Goodyear or Splicing technology in the boot manufacturing process.
Sendra arrives in the United States, a litmus test for the future of the brand.
After the success achieved in the American market, Sendra Boots begins its adventure in Germany.
Without forgetting its origins, the brand decides to try new experiences in the world of fashion.
Year of launch of the line that marked the essence of the brand along with the cowboy style, the Biker is developed and consolidated as Sendra's hallmark, the best boots for asphalt cowboys.
The brand continues to focus on research and development to offer the best motorcycle boots on the market. Sendra is already an icon among 2-wheel lovers.
New trends nourish the brand and the Fashion line emerges.
The “Blue Bird” model becomes a star design and propels the brand into fashion.
The brand is welcomed by designers to be part of their collections on various catwalks around the world.
Sendra shows with Custo Barcelona at the international fashion week in New York. The Blue Bird model continues to sweep sales in the US and Europe.
Sendra opens an official brand store in New York.
Sendra is synonymous with trend and the brand is selected to participate in “Bread & Butter”.
Sendra inaugurates the brand's first official store in Milan.