In 2007 after 18 years together with the company, Javier Biosca decided to bet on the communication channel and digital selling in order to find the optimal environment for the selling of SENDRA BOOTS that would complement the actual stores.
At the end of 2010, the grand result brought together the lover´s of the brand at a global level, which inspired Javier Biosca to create the first online store dedicate exclusively to the lovers of SENDRA BOOTS.
A hundred years of history that marks Sendra’s path to success.. 100 years of effort and work which took 4 generations, from the founder of the brand, Andrés Sendra, to his great grandson Francisco Javier Sendra, the current director of the company and leader of the whole team of specialists in design, fashion and manufacturing of boots.
What began a century ago as a small family business has become one of the world’s leading makers of signature boots. Our history is part of our present, transferring the technical expertise and experience necessary to build a successful future.