In 2007, after 18 years with the brand, Javier Biosca decided to opt for the digital communication and sales channel to provide an optimal environment for the sale of SENDRA BOOTS, complementary to its physical stores.

At the end of 2010, the good results achieved in the interaction with other lovers of the brand at a global level, prompted Javier Biosca to create the first online store dedicated exclusively to SENDRA BOOTS lovers.

100 years of history have marked the path to Sendra's success. 100 years of effort and hard work of 4 generations, from the founder of the brand, Andrés Sendra, to his great-grandson Francisco Javier Sendra, current director of the firm and leader of the entire team of professionals specializing in fashion, design and manufacturing of boots .

The dream of a small family business has become one of the most important boot brands in the world with its own hallmark, experience and innovation to create boots adapted to any environment.


  • 1913

Andrés Sendra, son of leather tanners, returns from the United States with a passion for cowboy culture and founds Sendra Boots in Almansa (Albacete). The company is dedicated to the manufacture of cowboy boots and riding boots.

  • 1915

Beginning and development of Goodyear or Splicing technology in the boot manufacturing process.

  • 1962

Sendra arrives in the United States, a litmus test for the future of the brand.

  • 1965

After the success achieved in the American market, Sendra Boots begins its adventure in Germany.

  • 1985

Without forgetting its origins, the brand decides to try new experiences in the world of fashion.

  • 1988

Year of launch of the line that marked the essence of the brand along with the cowboy style, the Biker is developed and consolidated as Sendra's hallmark, the best boots for asphalt cowboys.

  • 1991

The brand continues to focus on research and development to offer the best motorcycle boots on the market. Sendra is already an icon among 2-wheel lovers.

  • 1994

New trends nourish the brand and the Fashion line emerges.

  • 1998

The “Blue Bird” model becomes a star design and propels the brand into fashion.

  • 1999

The brand is welcomed by designers to be part of their collections on various catwalks around the world.

  • 2000

Sendra shows with Custo Barcelona at the international fashion week in New York. The Blue Bird model continues to sweep sales in the US and Europe.

  • 2003

Sendra opens an official brand store in New York.

  • 2005

Sendra is synonymous with trend and the brand is selected to participate in “Bread & Butter”.

  • 2006

Sendra inaugurates the brand's first official store in Milan.